Sovren Website & Blog (Digital Marketing Manager)

At Sovren, in my first couple of weeks, I guided a redesigned and restructured corporate website launch. I also:

  • Established Google Analytics tracking strategy, goal creation, and monthly reporting.
  • Increased page views by 230% and organic search by 298% in four months with content strategy.
  • Developed and managed the voice of the organization online and in print materials.
  • Created and implemented SEO strategy and optimization with Moz.
  • Created and implemented content calendars for the Sovren blog, social media, and email campaigns.
  • Wrote content for website, blog, social media, email campaigns, press releases, ads, and events.
  • Managed podcast sponsorship, including ad scripts and promotional emails.

Here’s a sample blog post I wrote with the president of the company.

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